01—The wash
15%
fragrance oil. The most a detergent can carry.
- Built to clean, then rinse away
- Leaves a light, clean trail
- Costs us far more to make. Worth it.
Australia’s best smelling
laundry.
Premium detergent infused with designer-inspired fragrances.
Shop NowWhy Dear Laundry
What sets us apart.
- 01
Lasts for Days, Not Hours
Pair the detergent with the softener and the scent stays on fabric for days after it's dry.
- 02
Highest Quality & Concentration of Fragrance Oils
Inspired by your favourite designer scents.
- 03
No Hormone Disruptors
(Paraben & Phthalate free)
- 04
Formulated in Australia
Developed with a GMP-certified Australian chemist.
Meet the scents
View all
Daydream
Inspired by LV Imagination
Laundry detergent & fabric softener
Bergamot · Black Tea · Amber
After Hours
Inspired by MFK Oud Satin Mood
Laundry detergent & fabric softener
Rose · Oud · Vanilla
Off Duty
Inspired by Le Labo Santal 33
Laundry detergent & fabric softener
Cardamom · Sandalwood · Cedar
Soft Spot
Inspired by YSL Libre Intense
Laundry detergent & fabric softener
Lavender · Orange Blossom · Vanilla
The duo, explained
The wash cleans. The softener is where the scent lives.
02—The softener
Days
of scent on the fibre.
- Last thing to touch the fabric
- Stays on the fibre. Doesn't rinse out
- Where the real projection comes from
03—The duo
Recommended$83.95
Save $8.95 vs. buying separately.
- Clean from the wash
- Scent from the softener
- One matched fragrance
Formulated in Australia
“Four days later, it's still there.”
I was sceptical that a detergent could hold a scent past the dryer. I pulled a towel out of the cupboard on Thursday that I'd washed on Sunday and it still smelled like the day it came off the line. That's the whole product, really.
DANIEL RSYDNEY
Formulated in Australia
Dear Laundry
The Duo
Dear Laundry Wash + Softener Duo
The whole ritual, in one box.
4.9 · 2,400+ verified
Matched Scent
Both bottles in one fragrance, so the wash and the softener reinforce rather than compete.
The Full Effect
The wash alone is subtle by design. This is the pairing the blend was built around.
Two Complementary Steps
The detergent cleans. The matching softener adds the finishing touch.
A Matched Pair
Your chosen fragrance in both steps of the laundry routine.
Scent
After Hours
Price$92.90 separately$83.95
View full product details
Loved across Australia
4.9 average · Based on verified customer reviews
“My towels still smell incredible four days later. I'm never going back.”
DANIEL R
Verified Buyer
“Linen Water on bedding is unreal. It smells like a hotel, but better.”
SARAH M
Verified Buyer
“Bought the duo on a whim. My partner has now banned any other detergent.”
JAMES L
Verified Buyer
“Didn't think detergent could be a luxury. Corrected.”
MARCUS T
Verified Buyer
“My towels still smell incredible four days later. I'm never going back.”
DANIEL R
Verified Buyer
“Linen Water on bedding is unreal. It smells like a hotel, but better.”
SARAH M
Verified Buyer
“Bought the duo on a whim. My partner has now banned any other detergent.”
JAMES L
Verified Buyer
“Didn't think detergent could be a luxury. Corrected.”
MARCUS T
Verified Buyer
Dear Laundry
Laundry day, worth looking forward to.
Formulated in Australia with a GMP-certified chemist. Four fragrances, three formats, nothing you don't need.
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