Welcome to Dear Laundry
Our story
We were already spraying our favourite designer fragrances on our clothes. But with every expensive spritz, we wondered: why not start with the wash itself? That's how Dear Laundry began, with a love of perfume and a fresh approach to laundry.
Our mission
Our mission is to make great fragrance part of everyday culture, starting with your laundry. We pair the finest ingredients with distinctive scents that invite compliments and inspire confidence, turning freshly washed clothes into something you love to wear.
Transparency & sustainability
We believe beautiful fragrance starts with carefully chosen ingredients—and thoughtful choices about how we make and package our products. Our aim is to bring together exceptional fragrance, effective cleaning and a lighter footprint, continually looking for ways to reduce waste and improve our packaging as Dear Laundry grows.